InsightEdge Research delivers market intelligence, competitor teardowns and customer insight that ships in days — not quarters. Remote-first, evidence-led, never slideware.
Fixed scope, fixed price, evidence-led deliverables. No retainers required — except where you want one.
Deep teardown of up to 5 competitors: positioning, pricing, channels, hiring signals, product changelog and strategic gaps you can exploit.
10–15 qualitative interviews with verified buyers in your ICP, distilled into actionable personas, JTBD frameworks and message tests.
Should you enter that market? Sizing, demand validation, regulatory landscape, channel economics and a go / no-go recommendation.
A monthly retainer: continuous tracking of your category — competitor moves, pricing shifts, deals, hires, regulation — delivered as a curated brief.
/ method
A repeatable workflow tuned over 400+ engagements — built to ship decisions, not slideware.
30-min scoping call. We confirm the question, the decision it informs, and what 'done' looks like.
Primary interviews, dataset sweeps, expert calls. Every claim sourced and timestamped.
We pressure-test findings against your hypotheses and build the model.
A 60-min readout, a written memo and the raw data. You leave with a decision, not a deck.
InsightEdge is a remote-first research studio for founders, operators and investors. We map competitors, validate product-market fit, and analyse entry into new geographies — fast, transparently, with primary data.
We run primary interviews with real buyers in target segments.
We sweep public + paid datasets and triangulate every claim.
A peek at the live dashboard we build for every engagement — tracking the inputs that actually move the needle.
We're 3 weeks young — and we're inviting our first 10 founding clients to work with us at a launch rate. Book a discovery call before the slots fill up and lock in 25% off any service plus a complimentary follow-up briefing.
